An ecommerce sales channel is a platform or medium through which a business sells its products or services online. These channels allow businesses to reach and engage with customers, facilitate transactions and manage sales processes. Selling through your own website: Google product listing ads Google Product Listing Ads (PLAs) are a type of advertisement that […]
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An e-commerce SEO agency specialises in providing search engine optimisation services specifically tailored for online retail businesses. Their main goal is to enhance the visibility of an e-commerce website in search engine results, driving more organic traffic and ultimately boosting sales. Key activities of an e-commerce SEO agency include: Keyword Research: Identifying the most relevant
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Organic SEO (Search Engine Optimisation) for e-commerce refers to the process of optimising an online store to rank higher in search engine results pages (SERPs) without paying for ad placement. It’s a vital part of digital marketing for e-commerce businesses, as it drives natural, unpaid traffic to the site. The overview of organic SEO for
PPC (Pay-Per-Click) advertising for e-commerce is a digital marketing strategy where online retailers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Here’s an overview: For e-commerce businesses, PPC advertising can be a highly effective way
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E-commerce email marketing is a powerful digital marketing strategy used by online businesses to communicate with customers and prospects through email. It’s an effective tool for building relationships, driving sales and enhancing customer loyalty. The overview of e-commerce email marketing includes: E-commerce email marketing is not just about selling products; it’s about building a relationship
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The marketing funnel is a model used to illustrate the journey that potential customers go through as they become aware of a company’s products or services and eventually make a purchase. This journey is typically divided into several stages: The digital marketing funnel is not always linear and customers may enter or exit at various
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Push your online growth! – let’s outrank your competitors Welcome to the digital opportunity economy….. where every business from the bustling streets of Edinburgh or Glasgow to the remote Highlands, needs a solid online footprint that will raise their business profile. Whether you run a cosy hotel, whisky distillery or a thriving financial/tech firm; our
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