Ecommerce is short for electronic commerce and refers to online shopping and selling of goods or services using the internet. And can also relate to the transfer of money to execute these transactions normally through a payment gateway. Ecommerce is widely considered as the sale or purchase of goods or services between businesses, individuals or […]
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In the e-commerce purchase journey, customers can drop off at various stages, often described as “leaks in the bucket.” Understanding these drop-off points is crucial for optimising the sales process and reducing lost sales. Here’s a detailed list of common drop-off points and strategies to analyse customer journeys and address these issues: To effectively analyse
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The marketing funnel is a model used to illustrate the journey that potential customers go through as they become aware of a company’s products or services and eventually make a purchase. This journey is typically divided into several stages: The digital marketing funnel is not always linear and customers may enter or exit at various
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Push your online growth! – let’s outrank your competitors Welcome to the digital opportunity economy….. where every business from the bustling streets of Edinburgh or Glasgow to the remote Highlands, needs a solid online footprint that will raise their business profile. Whether you run a cosy hotel, whisky distillery or a thriving financial/tech firm; our
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